About
Fashion inclusion: the untapped opportunity
We’re helping retailers unlock the power of a growing, underserved market by making fashion more discoverable, inclusive, and consumer-centric - for all bodies, ages and abilities.
Most product discovery tools don’t consider the millions of shoppers navigating mobility, dexterity, or sensory issues. But with ageing populations and rising demand for ease-of-use, this is no longer niche — it’s next.
We believe fashion should be empowering, not excluding. Our plug-in surfaces the right products with the right language and filters — unlocking value for both shoppers and the brands that serve them.
- We sit inside your existing e-commerce experience.
- We translate inclusive needs into actionable search and filter language.
- We improve product discoverability for every customer — not just a few.
Why should you care?
The strongest brands today are those that identify unmet customer needs and deliver seamless, scalable ways to meet them.
Currently 15% of the global population, 1 billion people, live with some form of disability. By 2030, 1 in 6 people in the world will be aged 60 years or over. They all get dressed, and many of them love fashion. But most can’t find or search for clothes that suit their needs, bodies, or lives.
That’s a missed opportunity.
How well does your current search and product discovery experience serve these customers?
Can shoppers with arthritis, visual impairments, mobility needs—or simply ageing bodies—find what they’re looking for?
“In terms of barriers when shopping online 47 percent reported problems finding information relating to accessible features of products”.
What disabled consumers choose to buy & why
Business Disability Forum
It’s good for business:
Expand your customer base: Tap into a loyal and underserved market.
Increase conversions and loyalty: Help more customers find what fits their lives.
Boost brand perception: Be recognized as a leader in inclusive, future-facing fashion.
Drive innovation: Align with cultural momentum and accessibility legislation, ahead of the curve.
